Where you keep the most: marketplace fees compared
Updated November 2026 · 6 min read
eBay, Etsy, Poshmark, Mercari, Depop, your own store — they all take a different cut, in a different way. Here's exactly what each keeps from the same sale, and which one wins for your kind of item.
What each marketplace charges (US, 2026)
| Marketplace | Selling fee | Per order | On shipping? |
|---|---|---|---|
| eBay | 13.6% (12.7% with a Store); 15.3% books/media | $0.40 (>$10) / $0.30 | Yes |
| Etsy | 6.5% + 3% processing (+15% if Offsite Ads) | $0.20 listing + $0.25 | Yes |
| Poshmark | 20% ($15+), or $2.95 flat under $15 | — | No (label included) |
| Mercari | 10% | — | Yes |
| Depop (US) | 0% selling + 3.3% processing | $0.45 | Yes |
| Your own store (Shopify Payments) | 2.9% processing | $0.30 | Yes |
Depop dropped its US selling fee; you pay only payment processing (plus 12% if you Boost). Your own store has the lowest cut but you pay a monthly plan and have to bring your own traffic.
The same $40 sale, side by side
A $40 item with free shipping baked into the price. Here's what lands in your pocket before your own costs:
| Marketplace | Fees | You keep |
|---|---|---|
| Own store (Shopify Payments) | $1.46 | $38.54 |
| Depop (US) | $1.77 | $38.23 |
| Mercari | $4.00 | $36.00 |
| Etsy (no ads) | $4.25 | $35.75 |
| eBay | $5.84 | $34.16 |
| Poshmark | $8.00 | $32.00 |
Shipping handled differently per platform: Poshmark includes the label and buyers pay a flat shipping fee, so sellers don't pay postage; the others leave the label to you. Run your own numbers in the profit calculator.
Which one wins for you
- Fashion & thrift (women's especially): Poshmark and Depop have the buyers, even though Poshmark's 20% is steep. Depop is cheaper on fees and skews younger.
- General second-hand, electronics, collectibles: eBay has the most buyers and search traffic. The fee is middling but the sell-through is high.
- Handmade, craft, digital, printables: Etsy — buyers arrive ready to buy handmade. Watch the Offsite Ads fee on low-priced items.
- Cheap, fast-moving items: Mercari's flat 10% and no per-order fee is simple and keeps more on low-value stuff.
- A brand or repeat customers: your own store (Shopify, etc.) keeps the most per sale — once you can bring your own traffic. Most sellers run it alongside a marketplace, not instead of one.
Most successful resellers list on more than one and let each item go where it sells. The trap is losing track of what you actually keep once fees, shipping and your costs come out on each platform.
See your real take-home on every channel
The Business Hub for Notion shows your profit after fees for each marketplace side by side — eBay, Etsy, Shopify, Instagram or in person — so you know where each item earns the most, without a spreadsheet.
- Profit after fees on every item
- Inventory that counts itself
- Invoices, bills & a 30/60/90-day cash forecast
- One-time $39, no subscription
Free tools to price it right
- All-in-one seller profit calculator — compare every marketplace at once
- Etsy fee calculator · eBay fee calculator
- How to price a product after fees
- Free Notion Price Planner template